Services
Two disciplines. One outcome.
SK Consulting operates at the intersection of go-to-market strategy and technology implementation — because one without the other doesn't scale.
Service 01
GTM Strategy
Most SaaS companies go to market with a vague ICP, a positioning statement nobody believes, and a channel strategy that's really just 'try everything.' We fix that.
What we deliver
ICP Definition
We build a precise ideal customer profile grounded in your best existing customers — firmographics, technographics, buying triggers, and the jobs they're hiring your product to do.
Positioning & Messaging
We sharpen your positioning against the competitive landscape and translate it into messaging that resonates with buyers at every stage of the funnel.
Channel Strategy
We identify the highest-leverage acquisition channels for your motion — outbound, inbound, PLG, partnerships — and build a sequenced plan to activate them.
Competitive Analysis
We map the competitive landscape, identify your defensible differentiation, and build the battlecards your sales team will actually use.
Sales Motion Design
We design the end-to-end sales motion — from first touch to closed-won — including discovery frameworks, objection handling, and deal qualification criteria.
Best suited for
- Founders preparing for a first commercial launch
- Revenue leaders rebuilding a stalled GTM motion
- Teams entering a new market or segment
- Companies post-Series A ready to build repeatable pipeline
Service 02
Technology Implementation
Strategy without the infrastructure to run it is just a document. We implement the CRM, automation, and analytics stack your team needs to execute the GTM motion — and we train your team to own it.
What we deliver
CRM Setup & Configuration
We implement and configure your CRM — typically HubSpot or Salesforce — with the pipeline stages, properties, and workflows that match your actual sales motion.
Sales Automation
We build the outbound sequences, lead routing rules, and follow-up automation that keep your pipeline moving without manual overhead.
Analytics & Reporting Stack
We set up the dashboards and reporting infrastructure your revenue team needs to track pipeline health, conversion rates, and channel performance in real time.
Outbound Tooling
We select, configure, and integrate the prospecting and engagement tools — Apollo, Outreach, Clay, and others — that power your outbound motion.
Team Enablement
We document every workflow and train your team to own the stack. When the engagement ends, your team runs it — not us.
Best suited for
- Teams with a clear strategy but no infrastructure to run it
- Companies migrating from a legacy CRM or manual processes
- Founders who need a full-stack GTM setup before their first hire
- Revenue leaders who need reporting they can trust
How we engage
Flexible by design.
Every engagement is scoped to your stage, your team, and your timeline. We don't sell retainers you don't need.
Strategy Sprint
4–6 weeksA focused engagement to diagnose your current GTM motion and deliver a complete strategy — ICP, positioning, channel plan, and sales motion design.
Implementation Project
6–10 weeksEnd-to-end technology implementation — CRM, automation, analytics, and outbound tooling — with full team enablement and documentation.
Full GTM Build
10–16 weeksStrategy and implementation combined. We build the plan and the infrastructure to run it — from diagnosis to a fully operational GTM motion.
Not sure which service fits?
Book a free 30-minute call. We'll diagnose where you are and tell you exactly what we'd recommend — no pitch, no pressure.